Amazon and Victoria’s Secret Expand Together

by | Jun 7, 2023 | BUSINESS | 0 comments

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Amazon and Victoria’s Secret & Co. are collaborating more

The intimates company said it is extending the partnership and adding 4,000 items across its Victoria’s Secret and Pink brands to the massive e-commerce site, where it already offers beauty products.

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This includes bras, knickers, sleepwear, swimwear, and loungewear that are now all available with Prime delivery from the Victoria’s Secret Amazon Fashion storefront.

The brand’s primary intimates product is now accessible on an outside retail platform for the first time in North America.

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Victoria’s Secret’s chief growth officer, Greg Unis, expressed his excitement about deepening their partnership with Amazon. With Amazon Fashion, we have continued to grow our range after the success of earlier product releases, and it continues to be a logical extension of our owned channels.

The president of Amazon Fashion, Muge Erdirik Dogan, continued, “At Amazon Fashion, one of our goals is to develop shopping experiences that link consumers with the brands they adore. It has been a natural continuation of our collaboration to add a large selection of Victoria’s Secret undergarments and clothing to our stores. We’re excited to increase our selection and provide fresh ways for people to shop.

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Fashion companies have long been skeptical of Amazon and initially viewed the e-commerce behemoth only as a rival. Brands have grown more accepting of selling on external platforms as the industry has changed, becoming more digital and open to doing so, as they realize the platform’s enormous reach.

Morris Goldfarb, chairman, and CEO of G-III Apparel Group, which owns Donna Karan, Karl Lagerfeld, and other labels, claimed on Tuesday that his business was expanding alongside Amazon.

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On the company’s first-quarter conference call, Goldfarb said, “Our focus on expanding sales across numerous distribution channels is generating positive results. “In particular, our digital business experienced robust growth of over 20%, outperforming the sector as a whole. This is mostly attributable to our efforts to expand our Amazon business, which was over quadruple what it was in the first quarter of last year, driven by coats, dresses, and shoes.

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