Blackpink’s Rosé Generated the Highest Media Value at Cannes

by | Jun 7, 2023 | FASHION, FASHION SCOOPS | 0 comments

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ENGLAND — May was the busiest month ever for the city of Cannes thanks to the Cannes Film Festival and a Versace fashion show featuring Dua Lipa.

The events that took place on the French Riviera produced millions of dollars in media value, according to research by WeArisma, a business that analyses social media effects.

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One of the Blackpink members, Rosé, created a post of her wearing a black Saint Laurent outfit on the renowned red carpet at Cannes that produced a media value of $6.6 million.

2020 saw the appointment of Rosé as Saint Laurent’s worldwide ambassador. Anthony Vaccarello, the creative director of the French label, referred to her as “the Saint Laurent girl of the future.”

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A TikTok of Naomi Campbell celebrating her birthday with the German company Boss, on the other hand, had a 313 percent interaction rate.
Anushka Sharma’s pink Prada outfit, which generated $2.2 million in interaction on Instagram, was another standout moment.

Sam Levinson, Lily-Rose Depp, and Abel “The Weeknd” Tesfaye attend the “The Idol” red carpet during the 76th annual Cannes film festival at Palais des Festivals. GETTY IMAGES

At Cannes, Saint Laurent, Dior—whose ambassadors Jennifer Lawrence and Natalie Portman continued to wear the brand—and Chanel—whose appeal to a younger audience was boosted by Lily-Rose Depp’s appearance at the premiere of “The Idol”—were the brands that generated the most media value.

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The top three labels that were often referenced online were Dior, Saint Laurent, and Chanel, followed by Versace, Celine, Valentino, Louis Vuitton, and Alexander McQueen.

Creator of content Alexandra Burnier uploaded a TikTok video of herself getting dressed while wearing Rick Owens, and it received 950,000 views and $97,200 in media value.

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Jacquemus, Vivienne Westwood, and Ann Demeulemeester were more labels that dominated the engagement ranking.

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