Former Marchesa Cofounder and Co-creative Director Keren Craig Launches Nidra Devi

by | Feb 7, 2023 | DESIGNER AND LUXURY, FASHION | 0 comments

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Tuesday night’s gala will honor Keren Craig, who served as co-founder and co-creative director of Marchesa and is now the owner of the loungewear line Nidra Devi.

The company is based on Craig’s goal “to develop a collection surpassing typical eveningwear conventions” and is named after the Hindu goddess of slumber. The first collection, which goes on sale on Tuesday, includes pajamas, caftans, tuxedos, lounge suits, and dresses with embellishments and embroidery. There are a total of 15 looks.

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Nidra Devi's
Black leopard pajamas with quilted collar and jeweled closures.

Craig’s collection represents her cutting-edge, humorous wearing style.

Craig remarked, “I love to wear pajamas to a party or supper, but I’ve never encountered some that were particularly embroidered for eveningwear. The Phoenix is one of several embroidered designs by Nidra Devi in this series.

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Craig emphasized the significance of the Phoenix Rises by stating that it serves as a potent symbol for rebirth. In a time when everyone is surfacing and reuniting with one another, she remarked, “This became an essential inspiration for me.”

The outfits include a black and white fringe dress with jeweled detailing, a navy kimono top with gold embroidery and fringe and matching trouser, a black leopard pajama with quilted collar and jeweled closures, and a white and black tuxedo with feather jeweled pocket detail.

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The collection is intended for prestigious department and specialty retailers and will cost between $750 and $5,000. It will be offered for sale in the Good Six showroom in New York, located at 135 West 20th Street, Suite 601.

Nidra Devi's
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A kimono-sleeved caftan with gold floral embroidery.

Craig and Zanna Roberts Rassi are giving a private dinner with caviar and cosmos cocktails to commemorate the launch at the Nine Orchard Hotel in New York. Vera Farmiga, Maggie Gyllenhaal, Athena Calderone, Jenne Lombardo, Princess Noor Pahlavi, Jessica Wan, Jenna Lyons, and other well-known people are anticipated attendees.

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In the middle of the Harvey Weinstein controversy, Craig departed Marchesa in 2019 to explore other creative endeavors. In 2004, she and Georgina Chapman co-founded Marchesa, which has now expanded into a comprehensive lifestyle business that offers the eveningwear line, Marchesa Bridal, Marchesa Notte, Couture, and Notte Bridal in addition to collections of both fine and fashion jewelry. Without Craig, business went on as usual.

Craig and Chapman were both students at Chelsea College of Art & Design when they first met. Craig was born in Lucerne, Switzerland. Craig earned a BA in fashion textiles with business from Brighton Art College in 2000 before focusing on print and embroidery design. At Calvin Klein and Dolce & Gabbana, she had previously worked as a freelance printmaker. The company was propelled by Chapman’s romance with Weinstein, which developed into a marriage, and his connections with Hollywood. They split in 2021.

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Chapman was recognized for her draping while Craig was known for her textile design and embroidery at Marchesa. The co-creative directors were heavy on extravagance and cultural allusions.

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