Anticipations for Milan Fashion Week in the Future

by | Sep 10, 2023 | DESIGNER AND LUXURY, FASHION | 0 comments

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MILITA — With 176 appointments spread between real and virtual fashion shows, presentations, and events, Milan Fashion Week is expected to be hectic and engage not just the fashion business but also the general public sometimes.

Carlo Capasa, the chairman of the Italian fashion chamber, unveiled the official programme on Thursday. It runs from September 19 to September 25. In terms of runway shows, it is mostly unchanged from the preliminary plan that was made public in July.

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A number of much awaited debuts, including as Sabato De Sarno’s at Gucci, Tom Ford’s first collection under creative director Peter Hawkings, and Simone Bellotti’s groundbreaking collection for Bally, will still be among the hottest tickets.

Aigner will resume her schedule and The Attico will host its first runway event. As for presentations, on September 21st, there will be three debuts: Fiorucci will reveal its new direction under Francesca Murri; Jacob Cohën will present its first major womenswear collection by American designer Matthew Adams Dolan; and Fabiana Filippi will begin a new chapter under its first creative director, Lucia De Vito.

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The Max & Co. partnerships with Sofia Sanchez De Betak Chufy, Weekend Max Mara’s spring 2024 trademark collection “Phantasie” by Arthur Arbesser, and the Marina Rinaldi by Mary Katrantzou line are among the other noteworthy presentations. Presenters Brunello Cucinelli, Loro Piana, La DoubleJ, and Colville will complement Swarovski, the trendy shoe firm Mach & Mach, and labels like Made for a Woman, Yali, and Flower Mountain.

A charity event called the “Breast Cancer Fashion Show” will kick off the first day of events. Act N.1, Andreadamo, Cormio, Magliano, and Marco Rambaldi are just a few of the businesses that will be participating. Subsequent events include the Milano Moda Graduate talent scouting competition, the private book launch of “Armani/Fiori,” and the award ceremony for “Maestri d’Eccellenza,” an initiative by Fendi and its parent company LVMH Moët Hennessy Louis Vuitton honouring regional master artisans. That evening, Calzedonia is also planning a fashion display, as previously reported.

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On September 20, the first official show day, Antonio Marras, among others, will be present. Instead of holding its shows at NonostanteMarras, the fashion throng will go to a new site in Via Mecenate.

That day’s shows will also include Fendi, Roberto Cavalli, and Etro, with Diesel serving as the finale act. As previously mentioned, the denim company decided to once again use an open-to-the-public approach by moving its regular noon slot to a 9 p.m. CET coed presentation. Max Mara will commemorate the tenth anniversary of its renowned Teddy coat at the Società del Giardino venue, while Moncler will throw a party at Portrait Milano to honour the debut of the Moncler x Pharrell Williams line.

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On September 21, in addition to Moschino’s 40th anniversary runway show, Prada, and Emporio Armani will be among the companies showcasing. Hawkings’ coed show for Tom Ford will begin at 9 p.m. CET, and Dsquared2 will host a cocktail event to celebrate the company’s ten years at Ceresio 7.

The campaign that will be used to promote the next Milan Fashion Week. CREDIT TO THE ITALY NATIONAL CAMERA DELLA MODA

On September 22, Walter Chiapponi will present his last collection for Tod’s, which will be followed by Sportmax and Philosophy by Lorenzo Serafini. De Sarno’s women’s spring 2024 Gucci collection will finally be shown at 3 p.m. CET. Last month, De Sarno hinted to a significant venue shift from the standard go-to Gucci headquarters in Via Mecenate on his personal Instagram account. He posted a picture of the Accademia di Belle Arti di Brera site on a map.

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On that day, Sunnei, Versace, and MSGM have reserved afternoon slots. The Boss coed autumn 2023 presentation will end the event. In addition, Redemption will showcase “Gold,” providing a sneak peek at a limited-edition line.

September 23rd will see the opening of Ferragamo, Jil Sander, Missoni, Bally, and The Attico. The Philipp Plein presentation and Matthieu Blazy’s coed spring 2024 collection for Bottega Veneta will close the event.

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On September 24, Chiara Boni La Petite Robe will depart from New York Fashion Week to present in Milan. This will be followed by the local premiere of Karoline Vitto, a Brazilian designer based in London who has received support from Dolce & Gabbana as part of the duo’s talent endorsing programme, which has previously given support to Miss Sohee, Tomo Koizumi, and Matty Bovan.

Following the CNMI Sustainable Fashion Awards 2023, which are being hosted by the Camera Nazionale della Moda Italiana in association with the U.N.’s Ethical Fashion Initiative, Giorgio Armani will conclude the day with his customary double show at 4 and 5 p.m. CET at his illustrious headquarters on Via Borgonuovo, as previously reported.

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The last day will include digital presentations, and with the help of Vogue Italia, the Afro Fashion Association will showcase the women’s collections of a number of Black, Indigenous, and people of colour designers at luxury store Modes.

Exhibitions that are not to be missed will round out the schedule for the fashion set, with the “Luigi & Iango Unveiled” display at Palazzo Reale paying homage to the photographers as the main event.

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Carlo Capasa, president of Camera della Moda; Matteo Zoppas, president of ICE; and Alessia Cappello, Milan’s assessor for labour and economic development strategies. CREDIT TO THE ITALY NATIONAL CAMERA DELLA MODA

The local municipality predicts that Milan Fashion Week will bring in over 80 million euros in sales from restaurants, hotels, transport and other services, surpassing the sales of 70 million euros from the February edition. This is based on the influence the event has on the city’s economy as a whole.

The city received 900,000 tourists in July, a record figure that was up 35% over the previous record month in July 2019 before to the pandemic, adding to the optimism around the projection.

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However, Capasa was more circumspect when he provided estimates for the general state of the industry for 2023, predicting that sales of the fashion and related sectors (textiles, apparel, leather goods, footwear, jewellery, eyewear, and cosmetics) would increase by 4.5 percent to 103.3 billion euros over the previous year. Sales for the whole industry jumped by 20.8 percent to 98.8 billion euros in 2022 compared to 2021, a year in which overall turnover also increased by more than 20 percent.

The second quarter of 2023 saw a decline in sales, growing by just 3 percent after a robust first quarter that saw a growth of 11.4 percent. This is the reason for the cautious projection for the present year.

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The industry’s main engine, exports, grew by 6.5 percent in the core sectors of textiles, apparel, leather products, and footwear, and by 15 percent in the categories of jewellery, eyeglasses, and cosmetics in the first five months of 2023 when compared to the same time the previous year.

Throughout this time, Germany, France, and Switzerland were the primary destinations for Italian fashion. The exports to China and the United States increased by 18.4% and 2.8%, respectively, after this.

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Forecasts indicate that, in comparison with the previous year, exports of the whole industry could increase by 6% to 91.5 billion euros in 2023.

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