The efficiency of the Swiss people is well-known. That they should be the first to present the idea of “A Fashion Week In A Day” is therefore not surprising. Grin!
I have practically observed the Swiss fashion designer market expand during the course of my ten years at FunkyForty GmbH.
Funny story: I was asked where I was from when I attended MILAN FASHION WEEK for the first time in February 2015. The guy said, “Shhh, don’t tell anyone, it will ruin your reputation,” in response to my mention of Switzerland. Nonetheless, I was pleased to be Swiss when I saw last night’s Mode Suisse performances!
Amazingly stunning ensembles unveiled on the Mode Suisse catwalk in Zurich’s “Kunsthaus.” It would be inaccurate to downplay Swiss fashion at this point. See below for highlights from the first two exhibitions yesterday night to witness some of our talented designers in action.
A hearty congrats to Mode Suisse’s founder and director, Yannick Allen, and his group for an incredibly amazing performance last night.
I loved that each show included live music as an extra element. Patrick Wolf, an English singer-songwriter, accompanied the first performance.
The second show will be YES IT’s ANANIAS – Live Psychoautomatic solo piano @nstreichenberg. Both performances were outstanding.
For a recap of the designers that were featured in the first two shows of “Mode Suisse & Friends 2024 – A Fashion Week In A Day!”, keep reading.
All images courtesy of FunkyForty GmbH and taken by them.
Mode Suisse & Friends 2024 – A Fashion Week In A Day!
SHOW 1:
1. In collaboration with MDK (friend), the Swiss/Korean brand NINA YUUN (Burgdorf, juried label) showcased its beloved nubs items accessorised by Zurich-based designer Miranda Kaloudis.
2. EMMBER (Bern)
During fashion week, EMMBER, a notable brand from Bern, created a stir with its sophisticated and inventive designs. The business, which is well-known for fusing traditional Swiss craftsmanship with contemporary design, enthralled audiences with its exquisite details and plush textiles. The collection featured a variety of elegant styles, accentuated by distinctive fabrics and patterns, ranging from fitted jackets to flowing dresses. EMMBER’s ethical production techniques and environmentally friendly products demonstrated its dedication to sustainability. Both fashion aficionados and critics were deeply impressed by their presentation, which was the ideal fusion of traditional elegance and modern flair.
3. ADAM BRODY (Zurich, Friend)
- The renowned label aporeei (Warsaw) is fashioned with grape leather bags from Iman Ama.
5. MANIEGA
- DOING FASHION, Basel, ICDP, HGK, and FHNW (friend), showcasing the master’s and bachelor’s student collections.
SHOW 2:
- enSoie, Zurich, Friend
Celebrating it’s 130th birthday this year!
2. Anastasia Bull (Basel, juried label)
3. Louis Origine (Bulle)
4. ADAPT by SPF x Visual (Archives) Society featuring clothing designed for wheelchair users.
5. Ba Si (BAsel, juried label
6. MOURJJAN (Zurich, Beirut, juried label)
- Interlude: Seven-colored DIY bag presented by BERNINA, Zurich friend.