Parad’Ice by Protelicious, a new protein-rich ice cream, aims to provide a healthy option to the cool treat as summer gets underway.
In collaboration with the chocolate shop Valrhona Chocolate, Protelicious developed three flavors of Paradise ice cream over the course of two years of research and development. The flavors, True Velvety Strawberry, True Madagascar Vanilla, and True Deep Chocolate, each have nine grams of whey protein from cows that are fed grass 360 days per year, zero grams of added sugar, and low carbohydrate content. They are all $12.
Although Protelicious, started in 2017 by Sheila Partrat, is currently focusing more on ice cream, the company first offered whey protein powders. Protein is the brand’s main emphasis since Partrat personally discovered its advantages.
According to her, whey protein helps “bones, muscles, hair, skin, and nails and then [is] antioxidant, anti-inflammatory, detoxifying, immune building, and also stabilizes the sugar cravings.”
Furthermore, proteins are necessary for all of our organs and systems to operate correctly. We need to replenish the proteins that are broken down each day in order to maintain our bodies healthy. For every kg of body weight per day, we typically need one gram of protein. According to Jean-François Lesgards, chief science officer of Protelicious and a researcher in nutrition and health, oxidative stress, and inflammatory illnesses, our protein demands rise to roughly 1.2 grams per kilogram of body weight each day as we get older.
While creating an ice cream was on purpose for the brand, the format also suits whey, which allows customers to indulgently and easily consume high doses of protein at home and in physical stores without having to mix their own mixtures. According to the manufacturer, keeping it refrigerated helps with the creamy texture and keeps its health advantages.
“Because ice cream is the most popular dessert in the world, this is a fantastic chance. Every airline flies it. Every hotel has it. According to Partrat, 87 percent of North American customers keep ice cream in their freezers.
Due to the popularity of ice cream among consumers, Protelicious collaborated with Valrhona Chocolate and a Michelin-star chef to create a product that would rival the attractiveness of ice cream from a typical grocery store.
But there is a learning curve with Parad’Ice. The ice cream needs to be kept out until it reaches the right melting point and develops a creamy texture before being served. The ice cream made its debut at the Summer Fancy Food Show in New York after enjoying early success in Hong Kong.
People are seeking answers, and part of it is in your food, said Partrat, stressing that the brand aims to address the excessive sugar content of ice cream. “Functional food [is] a big and growing market and it’s only gotten faster since the pandemic,” she said. “When people are seeking solutions in the United States right now, there is a lot of friction. There are roughly 40 million diabetics and just under 100 million pre-diabetics in the United States, and there is an issue with the country’s sugar intake.
This brand’s latest initiative comes as the market for functional foods continues to expand. The brand anticipates $30 million in revenues in three years thanks to this and the lucrative ice cream sector.
Even though Parad’Ice will be online on Monday, getting the ice cream into stores is a crucial part of the brand’s marketing plan. To get things started, Angelina’s in New York City will start serving Parad’Ice in big numbers on Friday. Beginning in mid-to-late July, the brand will also be offered room service at the Equinox Hotel. Additionally, a tasting will be held on July 15 at the Jimmy.
According to the brand, 90% of commerce is conducted offline, and only 10% online.
“We carry it out gradually. In order to avoid becoming a mass market and reaching that level, we push out the brand in a way that emphasizes communication, according to Olivier Partrat, acting chief operating officer and director of business development and founding partner of Protelicious. “We must use caution when communicating. We must clarify the idea and sell by the substance rather than the price, which is disruptive. In essence, eating more Parad’Ice makes you feel better, the reverse of “be careful, don’t eat too much.”
