What to Watch: AI in Fashion and Retail

by | Sep 1, 2023 | BUSINESS | 0 comments

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NVIDIA logo displayed on a smart phone with NVIDIA seen on screen, in this photo illustration, on Aug. 14 2023, in Brussels. (Photo illustration by Jonathan Raa/NurPhoto via AP) ASSOCIATED PRESS

Thanks to a more advanced, intelligent generation of machines that have been popular in the technological and business sectors over the past year, artificial intelligence has finally started to live up to its name. One earnings report after another has featured this technology, sparking an AI arms race between large businesses like Google, Microsoft, and Meta.

What happens next, particularly for fashion and retail, may go much beyond the simple chatbot for customer care. How far will depend on the brand, but many consumers are keen to explore their breadth of alternatives, according to Azita Martin, vice president of AI for retail and consumer packaged products at Nvidia.

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“The majority of merchants approach Nvidia asking about the best generative AI use cases that will maximize their return on investment. Large language models [LLMs], which are deep learning algorithms that process enormous amounts of data to produce astonishingly human-like understanding and interactions, are undoubtedly being used in use cases, Martin told OZIFOX.

The chipmaker is one of the most well-known names in AI and is already a gaming titan. Due to historical demand for its generative AI processors, the company just last week reported a revenue haul of $13.5 billion for its second fiscal quarter.

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In addition to working with numerous retailers to combine LLMs with customer account data to develop more precisely tuned AI sales associates, Martin notes that stores have begun utilizing bots as product advisers to promote products. Once a customer logs onto an e-commerce site and identifies themselves, these bots would have a greater understanding of the customer’s preferences. She has also noticed a trend in the usage of AI to assist in the creation of product descriptions. The use of automated content is one of the emphasized characteristics of artificial intelligence, in particular generative AI, which can produce text, images, audio, and more based on linguistic signals and understands natural language.

At the Siggraph graphics conference in Los Angeles earlier this month, Nvidia unveiled its newest tools. As part of generative AI, “[We] announced the ability to use images, videos, and even photorealistic 3D rendering of product, and being able to use those in a way that complies with licensing requirements,” said Nvidia’s Martin. Therefore, our Picasso Foundation Model can be trained using their data, which consists mostly of photos, since we collaborate with companies like Getty, Shutterstock, and Adobe. Then you can essentially request, “Show me my product with different backgrounds,” including things like sitting at a table with the parents in the background.

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AI tools seem to be developing quickly and with business applications in mind. utilizing intrinsic creative

There are few sectors of the business where AI could not be applied, especially customer-facing interactions.

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Large brands and retailers are increasingly requesting the usage of AI as a tool that they may provide or allow customers to use in an immersive experience in their briefs.

The SmartMedia Technologies’ Tyler Moebis
Digital luxury platform Syky’s creator and CEO, Alice Delahunt, predicts that “generative AI will profoundly impact the luxury fashion industry, spanning the end-to-end fashion process.” Because of AI’s efficiency, some jobs may require less labor than before, while others may require more. Business leaders ought to think about “upskilling or reskilling their workforce in ways that complement generative AI,” she added. For example, driving staff members to use a picture generator like Midjourney by speeding up the concepting for advertising photography or even by making the assets based on prompts, creative storytelling is encouraged.

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Although AI has a wide range of capabilities, one of its most dynamic areas is the interaction with other technologies, such as Web 3.0. According to Tyler Moebius, CEO of SmartMedia Technologies, a loyalty platform that has worked with companies like Burberry, Lacoste, and many others, Web 3.0 seems to be a perfect fit for AI. One of the things to monitor, he said, is how blockchain and AI interact.

Luxury businesses and designers may rely on blockchain, a decentralized technology that is virtually hard to forge, to confirm ownership, provenance, and scarcity for products. The current state of AI’s ownership rights and intellectual property difficulties make the technology a notable negotiation.

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The use of copyrighted works to train AI models has provoked litigation from authors, including Sarah Silverman, and is at the center of Hollywood’s writers strike. While there is still plenty to work out, Moebius sees “smart contracts from Web 3.0 and the blockchain being perfect tools” for carrying out income splits, royalties, and the like once an ownership, authorship, or recognition framework is established.

New customer experiences are among the other forms of experimentation that Moebius anticipates. “We’re seeing more and more briefs from the large brands and retailers that are specifically asking for the use of AI as a tool that they could give or enable consumers to leverage in an immersive experience,” he claimed.

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He gave the example of a loyalty program his company recently established for the X Games, which provided personalized AI-generated NFTs as fan club membership cards. People offer prompts that are specific to them when they join, and the AI uses those prompts to create a 3D membership card that is minted as an NFT to unlock benefits.

In Decentraland, a new virtual location will address related topics: There will be an AI World Fair commencing on October 19 at the new Innovation City neighborhood. Verse Digital, a Web 3.0 creative agency, organized the three-day event to “showcase AI for metaverse products and practitioners.”

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The following digital fashion businesses are leading the next AI push: The Fabricant is developing its own artificial intelligence (AI) image generator, or more particularly, a program that can take pictures of humans and renders of their digital attire, and then create new photorealistic pictures of the subject wearing the attire. Its model was skilled in a range of human expressions and attire, enabling the system to produce realistic images.

16 created test photos were sent to OZIFOX on a secret basis, but were withheld for this report since the technology is still being developed quality was strikingly lifelike. Few people would be able to tell that the male model’s suit is constructed of code rather than fabric. The work is The Fabricant’s response to two of the most frequent queries it gets from customers: what can consumers do with digital fashion and how can they wear it.

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“The use cases I see for this are social media content, music, videos, fashion shows — basically, any content you can think of,” Kerry Murphy, cofounder and CEO of The Fabricant, told OZIFOX. “How does this affect us, though? In other words, we get to dress up our users and community, and we get to start creating fashion runway presentations out of recordings that have never existed.

Murphy can also see how his technology might highlight real-world clothing. “See now, wear now” is one thing that will take place,” he concluded. “You think, “Oh my God, I love that piece,” when you see it on the runway. Let me put that on right this second. That is one technique that will result from this.

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When The Fabricant joins the cohort for the tech giant’s Inception program for entrepreneurs, it will bring its experience in digital fashion and its AI goals directly to Nvidia. The Fabricant just launched its first digital couture collection, Primal Rave.

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