The newest representative of John Paul Mitchell Systems is Quannah Chasinghorse. The 20-year-old activist and model has been selected as the company’s global ambassador.
Chasinghorse remarked, “Paul Mitchell stands for so many different aspects. “I believe that family and the bonds we share with them are something to which I can really identify. They are a family-run company that runs like one.
The business, which is now led by chief executive officer Michaeline DeJoria, was established in 1980 with the help of the late Paul Mitchell and DeJoria’s father, board chairman John Paul DeJoria. The largest privately owned hair care firm in the world, with headquarters in California and operations in more than 100 nations.
When DeJoria noticed Chasinghorse for the first time, he said, “I just loved her.” “I admired how she is so committed to her moral principles and that she is such a powerful force. She is unrepentant as she presses her goal. But she does it in a manner that is incredibly sensible, courteous, welcoming, and compassionate. She was setting a great example for her people and I was inspired by what she was doing, particularly in the modeling industry. Simply put, I thought it was awesome, and she is really stunning. I was just affected by her.
Native American Chasinghorse has been trying to defend and maintain Indigenous peoples’ territories and heritage. As part of the agreement, JPMS will collaborate with a nonprofit to support the cause, promising a financial gift and awareness campaigns all year long.
“We’re telling stories,” Chasinghorse added. It serves to share her culture and relationship with beauty as well as to draw attention to the advocacy effort.
“Our people have such a strong connection to our body, mind, and spirit, and our hair is a reflection of that,” she added. “Hair plays a significant role in our deeply ingrained culture. It is therefore crucial to be able to relate that story. And it does it by using an Indigenous perspective.I am positive that many young Native children, particularly Native boys, who let their hair grow out experience bullying at school. It deters us from wanting to practice and be proud of our culture. It prevents us from embracing our indigenous identity.
Because they provide a sense of stability and clarity, it is crucial that we can pass these lessons on to the next generation.
She claimed that she was teased as a child for things like her long hair, a bump on her nose, or the fact that she was tall and thin.My voice allowed me to discover my beauty.
Chasinghorse intends to connect with a different audience by collaborating with JPMS, which will make its debut in the company’s “Iconic Campaign” on January 31. “Our people have been marginalized, have experienced historical erasure, errors, and misconceptions, and still do. Being able to collaborate with a company that is sincere and strives to be an accurate reflection of who we are,it feels fantastic…I’ve always felt like family around them when I worked with them. They were incredibly kind to me and made sure I felt appreciated, heard, and seen. They helped me and my voice in a variety of ways.
DeJoria remarked, “We get to enhance each other’s message. “Our brand values—to be yourself, challenge boundaries, embrace your beauty, and stand up for what you believe in—are so similar.