For the mother-daughter Intimissimi ad, Heidi Klum posed with her aspiring model daughter Leni Klum.
On Tuesday, Heidi and Leni shared their Intimissimi images on Instagram for the first time. Leni wore a two-piece ivory lace embroidery set with a pearl-colored silk evening shirt draped over her shoulders, while Heidi wore a two-piece lilac lingerie set with lace embroidery.
To honor Intimissimi’s Italian history, the marketing uses the hashtag #heartofitalianlingerie. The commercial is being widely promoted in Heidi’s native Germany. The first German model to be selected as a Victoria’s Secret Angel was Heidi.
Both online and offline stores sell items from the Intimissimi collection.
Intimissimi has been enhancing its omnichannel approach since 2020. O2O, which stands for Online to Offline, was a campaign launched by the Italian shop Intimissimi to encourage customers to make the most purchases possible shortly after the COVID-19 lockdown. The project’s goal was to integrate the company’s physical store and online store inventory.
The main objective was to prevent out-of-stock situations and give clients access to the whole internet catalog in physical locations. 1,029 Intimissimi flagship locations across Italy, Austria, Germany, France, Spain, and Portugal participated in the project’s rollout.
Intimissimi also appointed actress and international pop star Jennifer Lopez as a worldwide brand ambassador for spring 2023 in addition to Heidi and Leni Klum. The musician was pictured by Chris Colls in a laid-back scene that included Intimissimi’s spring and summer 2023 collection.
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In a statement, the brand said, “Today’s women are smart, accomplished, and role models. They encourage us to work hard and pursue our aspirations. Because she embodies the brand’s basic ideals and lends a powerful, contemporary sexiness to it, Lopez is the ideal spokesperson for Intimissimi.